Athlete Stories: Ed Fernon (Modern Pentathlon)

Athlete Stories: Ed Fernon (Modern Pentathlon)


Ed Fernon was the only Australian male to compete in the Modern Pentathlon at the London 2012 Olympic Games, after picking up the sport only a few years prior, aged 19 (he notably had little or no experience of 3 of the 5 disciplines!).

Ed juggled training with studying a Bachelor and Masters of Commerce from Sydney University, even swimming with the early morning 9 to 13-year-old group in an effort to improve his technique in the water. While training for the Olympics, he had a chance encounter with Michael Phelps and Phelps’s coach, Bob Bowman, who imparted the ‘What’s Important Now’ (WIN) mentality by which he now lives and which served him well in qualifying for the Olympics.

He has since forged a career as a property entrepreneur, setting up his own business, Freedom Development Group.

Alongside this, Ed is also the Vice President of Sydney University Sport, the Vice President of Modern Pentathlon Oceania and an Ambassador for the Black Dog Institute. He is currently training for the Mongol Derby, the world’s longest and toughest horse race.

See Edward Fernon’s LinkedIn profile

Here is the full video:

Click here to read a transcription of the interview.

Rob Flude

Rob is the Head of Digital & Communications for The Final Whistle. Born and bred in Cape Town, he has called London and Melbourne home and also travelled to 42 countries. He has a background in IT Projects and in Sports Media.
Interests: self-improvement, sport, health & well-being, eCommerce, travelling, reading, craft beer, social enterprises, writing, human behaviour.
First article: February 2016


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