Rob Flude

About: Rob Flude

  • Role : Head of Digital & Communications

Hi, I am the Head of Digital & Communications for The Final Whistle.

Originally from Cape Town, I have worked in Technology roles for some of the world’s leading financial, retail and e-commerce institutions. Some of my employers and clients have been Nomura (London), Jeanswest and Esprit (Australia). I am also an avid traveller, having been to 42 countries!

Being an eclectic type, I have served as the Sports Editor for The South African, appeared on radio and penned my own blogs. I was also Communications Officer for the UK Springbok Supporters’ Club and am currently the Communications Manager for the Australian Rugby Business Network.

Despite not being an elite sportsman, I have associated with many athletes and transition has always intrigued me. As someone who practises continuous self-improvement and self-education and having undertaken a number of career transitions myself, I believe that I can empower and share with others, but in a sporting context.


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